Shannon And Weaver Model Pdf22mis

Shannon and weaver model pdf22mis

After reading you will understand the basics of this powerful communication tool. Communication is a very complex process that happens orally, in written form as well as in non-verbal form, and in which the message that is being sent, takes place in a certain context.

Shannon -Weaver Model of Communication

Both the sender and the recipient can respond to each other in this model, with the sender and recipient alternating roles. This leads to a cyclical process. He has an expressive function. It can be information, an emotion, song, dance, and so on.

Communication Cycle model by Shannon and Weaver

The thing he sends, is the message. This message is intended for the recipient s. How the recipient handles it and interprets the message is called the appellative function. The message itself has to be carried by a medium, also called a channel.

The sender usually uses multiple media to get to the recipient. In addition to the voice for spoken words, the sender uses gestures, facial expression, posture and intonation as media.

Shannon and weaver model pdf22mis

He can also use supporting media, such as a PowerPoint presentation, flip chart, music or a slide show. A message is communicated in different ways; spoken and written words language , signs such as smoke, colours and symbols semantics and body language non-verbal communication. How the message is communicated and how it is understood are two different things. On the one hand we see en coding and on the other decoding. A message has to be transmitted in such a way that it can be understood by both the sender and the recipient.

For this, the sender uses coding. He translates what he has in his head to understandable language, with the intention that the recipient will understand what he means. He therefore carefully chooses his words, considers the level of his recipient and tries to make clear what he means.

Shannon and weaver model pdf22mis

Because every human being has their own and unique frame of reference, determined by background, education, how they were raised, experiences and so on, every individual will interpret a message differently. The more clearly the sender has encoded the message, the more accurately the recipient can decode it, minimising the chance of misunderstandings. Still, there can be interference in the Communication Cycle that leads to misunderstandings.

Shannon and Weaver Model of Communication

This is then referred to as miscommunication. Within communication, that kind of interference is called noise or static. This noise can occur internally, within the Communication Cycle model, or externally, outside of the Communication Cycle model. When the interference is created on purpose, it is known as intentional noise. Internal noise usually occurs at the sender or at the recipient.

The recipient can also experience internal noise, making it impossible for him to properly receive the message and decode it. For example, the recipient might be distracted or already have a certain preconception or opinion that prevent him from listening properly.

Models of communication

Headaches or fatigue are other well-known forms of internal static on the side of the recipient. The external noise generally happens outside of the sender and recipient. A bad phone connection, a flickering light, a hot exam classroom or construction noises are examples of this. It can be the case that the static is generated intentionally, like turning up the music or nervously ticking on a table. That is referred to as intentional noise.

Shannon and weaver model pdf22mis

As soon as the recipient responds to what the sender has sent, you get feedback. For instance, he can let the sender know that he has heard and understands the message by humming, but his raised eyebrows show that the opposite is true.

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That depends on culture, and every country, city or village has its own conventions. Conventions are silent rules that we agree on together. It also depends on the context in which the communication is taking place. On such example is the context of a warm day in August, when everyone is going to the beach. And even when the son lies in the hole and the father buries him except for his head, hands and feet, nobody would look twice.

However, things would be different if the context is still a warm day in August, but this is happening in a city park. The same would be true if the beach ritual would take place in winter or in the middle of the night.

Shannon and Weaver Model Of Communication

By paying attention to every component, both the sender and recipient are able to communicate effectively, understand each other better and react to each other more emphatically. Only then can the quality of communication be continuously improved. The Communication Cycle model is a functional means to communicate with each other, but also to communicate with public audiences.

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By knowing in advance what the message is, how it will be worded encoding , through which channels media it will be send to the recipient and what possible kinds of noise might occur, an organisation is able to purposefully start a conversation with its target groups. What do you think? Do you recognize the practical explanation or do you have more additions? What are your success factors for getting your message across without creating misunderstandings? If you liked this article, then please subscribe to our Free Newsletter for the latest posts on Management models and methods.

Shannon–Weaver model

How to cite this article: Mulder, P. Communication Cycle model by Shannon and Weaver. Did you find this article interesting? Your rating is more than welcome or share this article via Social media! Note: all her articles are written in Dutch and we translated her articles in English!

Please can you explain how this works?

Shannon and weaver model pdf22mis

Sender: The manager writes the memo draft ready for emailing out. Channel: The data is sent via cables that make up the word wide web, via email servers. Receiver: The employees receive the message. Feedback: Some employees might write a reply email to the memo, asking for more clarification or providing their input.

Concepts in Shannon Weaver Model

Your email address will not be published. Skip to content. What is the Communication Cycle? Coding and decoding the message A message is communicated in different ways; spoken and written words language , signs such as smoke, colours and symbols semantics and body language non-verbal communication.

What is the Communication Cycle?

Noise Still, there can be interference in the Communication Cycle that leads to misunderstandings. Feedback As soon as the recipient responds to what the sender has sent, you get feedback.

About the Author. Related Stories. View Comments 3. Great article Patty! Regards, Chris.

Communication Cycle: sender, message and recipient

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Shannon and weaver model pdf22mis

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