Documenting and hypostatizing the prosperity of the postwar era and reflecting upon the superficiality of consumerism, the artists unmask the commodity myth as an empty civilizational achievement like Christa Dichgans or affirm certain items by turning them into oversized kitsch objects like Jann Haworth with her Soft Sculptures. Through the graphic character of their simple language of forms, their use of new materials like plastic, and their choice of garish colors, women pop artists, as feminist pioneers attracting maximum attention with their self-presentations like Evelyne Axell, Niki de Saint Phalle, and Kiki Kogelnik, satisfied the taste of the mass and yet remained militant, critical, and exceptional.
Open toward the popular culture surrounding her, Sister Corita, in an early act of culture jamming, relied on advertising propaganda for creating new messages which were democratically and serigraphically produced and sold at a low price.
Their proto-feminist works counter the affective death of classical Pop Art and its cool and anonymous style. Curator: Angela Stief.
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